Top 5 Virtual Fitness Programs on iOS in the US - Q3 2023

The third quarter of 2023 saw significant activity in the virtual fitness app market on iOS in the United States. Here’s a closer look at the performance of the top 5 applications, based on data from Sensor Tower.

onX Hunt: GPS Hunting Maps

Weekly revenue for onX Hunt: GPS Hunting Maps showed a consistent upward trend, starting at around $730K at the end of June and peaking at approximately $1.5M by the end of September. Weekly downloads also increased, from 10.5K in late June to 25.6K by the end of September. Active users saw a similar rise, from 65.5K to 84.5K over the same period.

AllTrails: Hike, Bike & Run

AllTrails: Hike, Bike & Run experienced a decline in weekly revenue, starting at nearly $990K in late June and dropping to around $600K by the end of September. Downloads followed a downward trend, beginning at 83.9K and decreasing to 45.4K. Weekly active users decreased from 307K to 245K throughout the quarter.

Strava: Run, Bike, Hike

Strava: Run, Bike, Hike saw its weekly revenue fluctuate, with a notable peak at $1M in mid-July and stabilizing around $690K by the end of September. Weekly downloads remained relatively stable, averaging around 36K to 40K. Active users hovered between 846K and 922K during the quarter.

Peloton: Fitness & Workouts

Peloton: Fitness & Workouts had a steady weekly revenue, starting at approximately $730K and ending at around $726K. Downloads saw a decline, from 31.7K in late June to 24.6K by the end of September. Active user numbers remained consistent, fluctuating between 308K and 324K.

Fitbit: Health & Fitness

Fitbit: Health & Fitness experienced a decrease in weekly revenue, starting at roughly $1.3M and dropping to about $609K by the end of September. Downloads showed a slight downward trend, from 28.3K to 23.2K. Active users remained relatively stable, ranging from 2M to 1.9M throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.